/* ==========================================================
   ARCADNOVA — Landing "Páginas web para negocios en Querétaro"
   Marfil / Negro / Magenta · Cormorant Garamond + Lato
   ========================================================== */

:root{
  --cream:#fffef3;
  --black:#0a0a0a;
  --magenta:#e6007e;
  --magenta-deep:#b8005f;
  --charcoal:#2a2b2a;
  --orange:#f7a715;
  --orange-deep:#dd9308;
  --grey-line: rgba(10,10,10,0.14);
  --grey-line-light: rgba(255,254,242,0.18);

  --serif: 'Cormorant Garamond', 'Times New Roman', serif;
  --sans: 'Lato', -apple-system, sans-serif;

  --wrap: 1180px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--cream);
  color:var(--black);
  font-family:var(--sans);
  font-weight:400;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ list-style:none; margin:0; padding:0; }
h1,h2,h3,p{ margin:0; }
button{ font-family:inherit; cursor:pointer; border:none; background:none; }

:focus-visible{
  outline: 2px solid var(--magenta);
  outline-offset: 3px;
}

.wrap{
  max-width:var(--wrap);
  margin:0 auto;
  padding:0 28px;
}

.arrow{ display:inline-block; transition: transform .2s ease; }

.section-index{
  font-family:var(--sans);
  font-size:.72rem;
  letter-spacing:.14em;
  color:var(--magenta);
  margin-bottom:14px;
  font-weight:700;
}

.section-title{
  font-family:var(--serif);
  font-weight:500;
  font-size:clamp(1.9rem, 3.4vw, 2.8rem);
  line-height:1.14;
  letter-spacing:.002em;
  margin-bottom:40px;
}
.section-title--light{ color:var(--cream); }

.italic{ font-style:italic; color:var(--magenta); font-weight:500; }

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  padding:15px 28px;
  font-family:var(--sans);
  font-size:.95rem;
  font-weight:700;
  letter-spacing:.01em;
  border-radius:2px;
  transition: transform .18s ease, background .18s ease, color .18s ease, border-color .18s ease;
}
.btn:hover{ transform: translateY(-1px); }
.btn:hover .arrow{ transform: translateX(3px); }

.btn-primary{
  background:var(--magenta);
  color:var(--cream);
}
.btn-primary:hover{ background:var(--magenta-deep); }

.btn-outline{
  background:transparent;
  color:var(--black);
  border:1.4px solid var(--black);
}
.btn-outline:hover{ background:var(--black); color:var(--cream); }

.btn-dark{
  background:var(--black);
  color:var(--cream);
}
.btn-dark:hover{ background:#000; }

/* ============================================================
   HEADER
   ============================================================ */
.site-header{
  position:sticky;
  top:0;
  z-index:50;
  background:var(--cream);
  border-bottom:1px solid var(--grey-line);
}
.header-inner{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding-top:20px;
  padding-bottom:20px;
}
.logo{
  display:inline-flex;
  align-items:center;
}
.logo-img{
  height:34px;
  width:auto;
  display:block;
}
.logo-fallback{
  display:none;
  font-family:var(--sans);
  font-weight:900;
  font-size:.98rem;
  letter-spacing:.1em;
  color:var(--magenta);
}
.header-cta{
  font-family:var(--sans);
  font-size:.85rem;
  font-weight:700;
  letter-spacing:.02em;
  display:inline-flex;
  align-items:center;
  gap:6px;
}
.header-cta:hover .arrow{ transform: translateX(3px); }

/* ============================================================
   HERO
   ============================================================ */
.hero{
  background:var(--cream);
  padding-top:min(7vw,64px);
  padding-bottom:min(7vw,64px);
}
.hero-inner{
  display:grid;
  grid-template-columns:1.05fr 1fr;
  gap:56px;
  align-items:center;
}
.hero-content{ max-width:600px; }

.hero-title{
  font-family:var(--serif);
  font-weight:700;
  font-size:clamp(2.3rem, 4.6vw, 3.6rem);
  line-height:1.08;
  color:var(--charcoal);
  margin-bottom:26px;
}
.hero-title em{
  font-style:italic;
  color:var(--magenta);
}
.hero-sub{
  font-family:var(--sans);
  font-size:1.08rem;
  line-height:1.5;
  max-width:440px;
  margin-bottom:34px;
  color:var(--charcoal);
}
.hero-meta{
  margin-top:22px;
  font-family:var(--serif);
  font-style:italic;
  font-weight:600;
  font-size:1.25rem;
  color:var(--magenta);
}

/* ---- Botón naranja específico del hero ---- */
.btn-hero{
  background:var(--orange);
  color:var(--charcoal);
}
.btn-hero:hover{ background:var(--orange-deep); }

/* ---- Visual: laptop + celular ---- */
.hero-visual{
  position:relative;
  min-height:340px;
  display:flex;
  align-items:center;
  justify-content:center;
}
.hero-visual-img{
  width:100%;
  height:auto;
  max-width:560px;
}
.hero-visual-placeholder{
  display:none;
  align-items:center;
  justify-content:center;
  text-align:center;
  width:100%;
  aspect-ratio:5/4;
  border:1.5px dashed rgba(42,43,42,0.3);
  border-radius:4px;
  font-family:var(--sans);
  font-size:.85rem;
  font-weight:700;
  letter-spacing:.03em;
  color:rgba(42,43,42,0.45);
  background:repeating-linear-gradient(
    135deg,
    rgba(42,43,42,0.03),
    rgba(42,43,42,0.03) 10px,
    transparent 10px,
    transparent 20px
  );
}
.hero-visual.no-image .hero-visual-placeholder{ display:flex; }

@media (max-width: 900px){
  .hero-inner{
    grid-template-columns:1fr;
    gap:34px;
    text-align:center;
  }
  .hero-content{ max-width:100%; }
  .hero-visual{ order:-1; }
  .hero-sub{ margin-left:auto; margin-right:auto; }
  .btn-hero{ justify-content:center; }
}

/* ============================================================
   03 PROBLEMÁTICA
   ============================================================ */
.problem{
  background:var(--black);
  color:var(--cream);
  padding:80px 0;
}
.problem-title{
  font-family:var(--serif);
  font-weight:500;
  font-size:clamp(1.7rem, 3.6vw, 2.6rem);
  line-height:1.22;
  max-width:640px;
  margin-bottom:56px;
}
.problem-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:40px;
  padding-bottom:48px;
  border-bottom:1px solid var(--grey-line-light);
  margin-bottom:40px;
}
.problem-item h3{
  font-family:var(--sans);
  font-size:.78rem;
  letter-spacing:.1em;
  font-weight:700;
  margin:16px 0 10px;
  text-transform:uppercase;
}
.problem-item p{
  font-size:.92rem;
  color:rgba(255,254,242,0.7);
  max-width:280px;
}
.problem-icon{ display:inline-flex; }
.problem-line{
  font-family:var(--serif);
  font-size:clamp(1.3rem, 2.6vw, 1.9rem);
  font-weight:500;
}

@media (max-width: 720px){
  .problem-grid{ grid-template-columns:1fr; gap:32px; }
}

/* ============================================================
   04 EJEMPLOS
   ============================================================ */
.examples{ padding:100px 0; }
.examples-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:26px;
  margin-bottom:36px;
}
.example-card{ display:block; }
.example-mock{
  aspect-ratio:4/3;
  border-radius:2px;
  margin-bottom:14px;
  display:flex;
  flex-direction:column;
  justify-content:flex-end;
  padding:22px;
  background-size:cover;
  background-position:center;
  position:relative;
  overflow:hidden;
}
.example-mock::after{
  content:"";
  position:absolute; inset:0;
  background:linear-gradient(180deg, rgba(0,0,0,0) 40%, rgba(0,0,0,.55) 100%);
}
.mock-line{
  position:relative; z-index:1;
  color:var(--cream);
  font-family:var(--serif);
  font-weight:500;
}
.mock-line--lg{ font-size:1.5rem; line-height:1.15; margin-bottom:4px; }
.mock-line--sm{ font-size:.9rem; opacity:.85; }

.example-mock--cafe{ background-color:#3b2a20; background-image: radial-gradient(circle at 70% 20%, #6b4a34, #2a1c14 75%); }
.example-mock--barber{ background-color:#141414; background-image: radial-gradient(circle at 75% 15%, #2b2b2b, #0c0c0c 75%); }
.example-mock--inmo{ background-color:#1e2a33; background-image: radial-gradient(circle at 70% 25%, #35505e, #12191d 75%); }

.example-name{
  font-family:var(--sans);
  font-size:.82rem;
  font-weight:700;
  display:flex;
  align-items:baseline;
  gap:8px;
}
.example-name span:first-of-type{
  font-weight:400;
  color:#666;
  text-transform:lowercase;
}
.example-name .arrow{ margin-left:auto; color:var(--magenta); }

.examples-note{
  max-width:400px;
  margin-left:auto;
  font-size:.92rem;
  color:#3a3a3a;
  border-top:2px solid var(--magenta);
  padding-top:14px;
  text-align:right;
}

@media (max-width: 900px){
  .examples-grid{ grid-template-columns:1fr; }
  .examples-note{ margin-left:0; text-align:left; }
}

/* ============================================================
   05 PLANES
   ============================================================ */
.plans{
  background:#f6f4e6;
  padding:100px 0 90px;
  border-top:1px solid var(--grey-line);
  border-bottom:1px solid var(--grey-line);
}
.plans-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:22px;
  align-items:start;
  margin-bottom:56px;
}
.plan-card{
  background:var(--cream);
  border:1px solid var(--grey-line);
  padding:34px 28px 32px;
  display:flex;
  flex-direction:column;
  position:relative;
}
.plan-card--featured{
  border-color:var(--magenta);
  box-shadow:0 18px 40px rgba(230,0,126,0.14);
  transform: translateY(-8px);
}
.plan-badge{
  position:absolute;
  top:-13px; right:24px;
  background:var(--magenta);
  color:var(--cream);
  font-size:1.2rem;
  font-weight:700;
  letter-spacing:.08em;
  padding:5px 12px;
  border-radius:1px;
}
.plan-num{
  font-family:var(--sans);
  font-size:.72rem;
  letter-spacing:.1em;
  font-weight:700;
  color:#666;
  margin-bottom:18px;
  text-transform:uppercase;
}
.plan-card--featured .plan-num{ color:var(--magenta); }
.plan-price{
  font-family:var(--serif);
  font-size:2.4rem;
  font-weight:500;
  line-height:1;
  margin-bottom:4px;
}
.plan-price span{ font-size:1rem; font-family:var(--sans); font-weight:400; color:#666; }
.plan-time{
  font-size:.78rem;
  font-weight:700;
  letter-spacing:.04em;
  color:var(--magenta);
  margin-bottom:22px;
  text-transform:uppercase;
}
.plan-tagline{
  font-family:var(--serif);
  font-weight:500;
  font-size:1.25rem;
  line-height:1.28;
  margin-bottom:14px;
}
.plan-desc{
  font-size:.88rem;
  color:#3a3a3a;
  margin-bottom:14px;
}
.plan-ideal{
  font-size:.82rem;
  color:#555;
  margin-bottom:20px;
}
.plan-ideal strong{ color:var(--black); }
.plan-list-title{
  font-size:.72rem;
  letter-spacing:.08em;
  font-weight:700;
  text-transform:uppercase;
  color:#666;
  margin-bottom:12px;
}
.plan-list-title--no{ margin-top:22px; }
.plan-list{
  display:flex;
  flex-direction:column;
  gap:8px;
  margin-bottom:6px;
}
.plan-list li{
  font-size:.85rem;
  padding-left:20px;
  position:relative;
}
.plan-list li::before{
  content:"✓";
  position:absolute; left:0;
  color:var(--magenta);
  font-weight:700;
}
.plan-list--no li{ color:#999; }
.plan-list--no li::before{
  content:"✕";
  color:#bbb;
}
.plan-recommend{
  font-size:.82rem;
  font-style:italic;
  color:#3a3a3a;
  margin:18px 0;
  font-family:var(--serif);
  font-size:1.05rem;
}
.plan-card .btn{
  margin-top:auto;
  padding-top:16px;
  justify-content:center;
  width:100%;
  margin-top:26px;
}

@media (max-width: 980px){
  .plans-grid{ grid-template-columns:1fr; }
  .plan-card--featured{ transform:none; order:-1; }
}

/* ---- Tabla comparativa ---- */
.compare-table-wrap{
  overflow-x:auto;
  margin-bottom:56px;
  border:1px solid var(--grey-line);
  background:var(--cream);
}
.compare-table{
  width:100%;
  border-collapse:collapse;
  font-size:.86rem;
  min-width:560px;
}
.compare-table th,
.compare-table td{
  padding:14px 18px;
  text-align:center;
  border-bottom:1px solid var(--grey-line);
}
.compare-table th:first-child,
.compare-table td:first-child{
  text-align:left;
  font-weight:700;
  color:#333;
}
.compare-table thead th{
  font-family:var(--sans);
  font-weight:700;
  font-size:.76rem;
  letter-spacing:.03em;
  color:#555;
  background:#f0eeda;
}
.compare-table thead th:nth-child(3){ color:var(--magenta); }
.compare-table tbody tr:last-child td{ border-bottom:none; }

/* ---- Upsell banner ---- */
.upsell{
  display:grid;
  grid-template-columns:1.3fr 1fr;
  border:1px solid var(--grey-line);
}
.upsell-question{
  background:var(--cream);
  padding:32px 34px;
}
.upsell-title{
  font-family:var(--serif);
  font-size:1.3rem;
  font-weight:500;
  margin-bottom:10px;
}
.upsell-question p:last-child{
  font-size:.9rem;
  color:#3a3a3a;
}
.upsell-math{
  background:var(--black);
  color:var(--cream);
  padding:32px 34px;
}
.upsell-plus{
  font-family:var(--serif);
  font-size:1.8rem;
  color:var(--magenta);
  font-weight:500;
  margin-bottom:2px;
}
.upsell-obtienes{
  font-size:.72rem;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:rgba(255,254,242,.6);
  margin-bottom:16px;
}
.upsell-math ul{ display:flex; flex-direction:column; gap:8px; }
.upsell-math li{
  font-size:.85rem;
  padding-left:16px;
  position:relative;
}
.upsell-math li::before{
  content:"→";
  position:absolute; left:0;
  color:var(--magenta);
}

@media (max-width: 780px){
  .upsell{ grid-template-columns:1fr; }
}

/* ============================================================
   06 ¿PARA QUIÉN ES?
   ============================================================ */
.audience{
  background:var(--black);
  color:var(--cream);
  padding:100px 0;
}
.audience-inner{
  display:grid;
  grid-template-columns:1.5fr 1fr;
  gap:60px;
  align-items:start;
}
.audience-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:34px 40px;
}
.audience-item{
  display:flex;
  gap:16px;
  align-items:flex-start;
}
.audience-icon{
  display:flex;
  align-items:center;
  justify-content:center;
  border:none; /* quita el círculo de placeholder, ya no lo necesitas */
}
.audience-icon img{
  width:44px;
  height:44px;
  object-fit:contain;
  display:block;
}
.audience-item h3{
  font-family:var(--sans);
  font-size:.82rem;
  font-weight:700;
  letter-spacing:.03em;
  text-transform:uppercase;
  margin-bottom:6px;
}
.audience-item p{
  font-size:.84rem;
  color:rgba(255,254,242,.65);
  max-width:220px;
}
.audience-visual{
  position:sticky;
  top:100px;
  border:1px solid var(--grey-line-light);
  aspect-ratio:3/4;
  display:flex;
  flex-direction:column;
  align-items:center;
  justify-content:center;
  background: radial-gradient(circle at 50% 30%, rgba(230,0,126,.35), rgba(230,0,126,0) 60%);
  padding:20px;
  text-align:center;
}
.audience-visual-word{
  font-family:var(--serif);
  font-style:italic;
  font-weight:600;
  font-size:4rem;
  color:var(--magenta);
  margin-bottom:14px;
}
.audience-visual-caption{
  font-size:.78rem;
  letter-spacing:.03em;
  color:rgba(255,254,242,.7);
}

@media (max-width: 900px){
  .audience-inner{ grid-template-columns:1fr; }
  .audience-visual{ display:none; }
  .audience-grid{ grid-template-columns:1fr; gap:26px; }
}

/* ============================================================
   07 QUÉ RECIBES
   ============================================================ */
.deliver{
  padding:100px 0;
  background:#f6f4e6;
}
.deliver-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:30px;
}
.deliver-num{
  font-family:var(--serif);
  font-size:1.3rem;
  color:var(--magenta);
  margin-bottom:14px;
}
.deliver-item h3{
  font-family:var(--sans);
  font-size:.9rem;
  font-weight:700;
  margin-bottom:10px;
  line-height:1.35;
}
.deliver-item p{
  font-size:.85rem;
  color:#444;
}

@media (max-width: 900px){
  .deliver-grid{ grid-template-columns:1fr 1fr; row-gap:38px; }
}
@media (max-width: 520px){
  .deliver-grid{ grid-template-columns:1fr; }
}

/* ============================================================
   08 PROCESO
   ============================================================ */
.process{
  background:var(--black);
  color:var(--cream);
  padding:100px 0;
}
.process-steps{
  display:flex;
  align-items:flex-start;
  gap:24px;
  margin-bottom:56px;
}
.process-step{ flex:1; }
.process-num{
  font-family:var(--serif);
  color:var(--magenta);
  font-size:1.3rem;
  margin-bottom:12px;
}
.process-step h3{
  font-family:var(--sans);
  font-weight:700;
  font-size:.92rem;
  margin-bottom:10px;
}
.process-step p{
  font-size:.86rem;
  color:rgba(255,254,242,.68);
  max-width:260px;
}
.process-arrow{
  font-size:1.3rem;
  color:var(--magenta);
  padding-top:2px;
}
.process-line{
  font-family:var(--serif);
  font-size:clamp(1.1rem, 2.2vw, 1.5rem);
  border-top:1px solid var(--grey-line-light);
  padding-top:32px;
}

@media (max-width: 800px){
  .process-steps{ flex-direction:column; }
  .process-arrow{ transform:rotate(90deg); align-self:flex-start; margin-left:2px; }
}

/* ============================================================
   09 CONFIANZA
   ============================================================ */
.trust{
  padding:110px 0;
  background:var(--cream);
}
.trust-inner{ max-width:760px; }
.trust-title{
  font-family:var(--serif);
  font-weight:500;
  font-size:clamp(1.8rem, 3.6vw, 2.6rem);
  line-height:1.2;
  margin-bottom:28px;
}
.trust-text{
  font-size:1rem;
  color:#3a3a3a;
  max-width:520px;
  border-left:2px solid var(--magenta);
  padding-left:20px;
}

/* ============================================================
   10 FAQ
   ============================================================ */
.faq{
  padding:100px 0;
  background:#f6f4e6;
  border-top:1px solid var(--grey-line);
}
.faq-list{
  border-top:1px solid var(--grey-line);
}
.faq-item{
  border-bottom:1px solid var(--grey-line);
  padding:20px 0;
}
.faq-item summary{
  cursor:pointer;
  font-family:var(--serif);
  font-size:1.15rem;
  font-weight:500;
  list-style:none;
  display:flex;
  justify-content:space-between;
  align-items:center;
  gap:16px;
}
.faq-item summary::-webkit-details-marker{ display:none; }
.faq-item summary::after{
  content:"+";
  font-family:var(--sans);
  font-size:1.3rem;
  color:var(--magenta);
  flex:0 0 auto;
  transition: transform .2s ease;
}
.faq-item[open] summary::after{ content:"–"; }
.faq-item p{
  font-size:.92rem;
  color:#3a3a3a;
  margin-top:14px;
  max-width:640px;
}

/* ============================================================
   11 CTA FINAL
   ============================================================ */
.cta-final{
  background:var(--magenta);
  color:var(--cream);
  padding:110px 0;
  text-align:center;
}
.cta-final h2{
  font-family:var(--serif);
  font-weight:500;
  font-size:clamp(2rem, 4.2vw, 3rem);
  line-height:1.16;
  margin-bottom:22px;
}
.cta-final p{
  max-width:480px;
  margin:0 auto 34px;
  font-size:1rem;
  color:rgba(255,254,242,.92);
}
.cta-final-meta{
  margin-top:20px !important;
  font-size:.78rem;
  letter-spacing:.06em;
  font-weight:700;
}

/* ============================================================
   12 FORMULARIO
   ============================================================ */
.form-section{ padding:100px 0; }
.quote-form{
  display:grid;
  gap:22px;
  max-width:720px;
}
.form-row{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:22px;
}
.quote-form label{
  display:flex;
  flex-direction:column;
  gap:8px;
  font-size:.78rem;
  font-weight:700;
  letter-spacing:.03em;
  text-transform:uppercase;
  color:#444;
}
.quote-form label.full{ grid-column:1/-1; }
.quote-form input,
.quote-form select,
.quote-form textarea{
  font-family:var(--sans);
  font-size:.95rem;
  font-weight:400;
  text-transform:none;
  letter-spacing:normal;
  padding:13px 14px;
  border:1px solid var(--grey-line);
  background:var(--cream);
  color:var(--black);
  border-radius:1px;
}
.quote-form input:focus,
.quote-form select:focus,
.quote-form textarea:focus{
  border-color:var(--magenta);
}
.quote-form textarea{ resize:vertical; }

.form-radios{
  border:1px solid var(--grey-line);
  padding:18px 20px;
  display:flex;
  flex-wrap:wrap;
  gap:16px 28px;
}
.form-radios legend{
  font-size:.78rem;
  font-weight:700;
  letter-spacing:.03em;
  text-transform:uppercase;
  color:#444;
  padding:0 6px;
}
.radio-label{
  display:flex;
  align-items:center;
  gap:8px;
  font-size:.9rem;
  font-weight:400;
  text-transform:none;
  letter-spacing:normal;
  cursor:pointer;
}
.radio-label input{ accent-color:var(--magenta); width:16px; height:16px; }

.btn-form{ justify-self:start; margin-top:6px; }

@media (max-width:640px){
  .form-row{ grid-template-columns:1fr; }
}

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{
  background:var(--black);
  color:rgba(255,254,242,.7);
  padding:34px 0;
}
.footer-inner{
  display:flex;
  flex-wrap:wrap;
  gap:14px 24px;
  align-items:center;
  justify-content:space-between;
  font-size:.78rem;
}
.footer-logo{
  font-family:var(--sans);
  font-weight:900;
  letter-spacing:.1em;
  color:var(--cream);
}

/* ============================================================
   WHATSAPP FLOTANTE
   ============================================================ */
.whatsapp-float{
  position:fixed;
  right:22px;
  bottom:22px;
  z-index:60;
  display:flex;
  align-items:center;
  gap:12px;
  background:var(--magenta);
  color:var(--cream);
  padding:14px 20px;
  border-radius:3px;
  box-shadow:0 12px 30px rgba(230,0,126,.35);
  transition: transform .18s ease, background .18s ease;
}
.whatsapp-float:hover{
  background:var(--magenta-deep);
  transform: translateY(-2px);
}
.whatsapp-float-icon{
  display:flex;
  align-items:center;
  justify-content:center;
  width:34px; height:34px;
  border-radius:50%;
  background:var(--black);
  color:var(--cream);
  flex:0 0 auto;
  /* Reemplaza el SVG en el HTML si quieres tu propio ícono de WhatsApp */
}
.whatsapp-float-text{
  font-family:var(--sans);
  font-size:.8rem;
  line-height:1.35;
}
.whatsapp-float-text strong{ font-weight:700; }

@media (max-width:560px){
  .whatsapp-float{
    right:14px; bottom:14px;
    padding:11px 14px;
  }
  .whatsapp-float-text{ display:none; }
  .whatsapp-float-icon{ width:44px; height:44px; }
}